Chittagong Independent University (CIU) was founded in 1999 as a campus of Independent University Bangladesh (IUB) but became a separate university in 2013.
The repositioning of CIU faced obstacles as it failed to show changes in its attitude and activities. To establish a new brand image, I decided to focus on Just Noticeable Difference factors and use digital and modern channels to promote CIU’s five different schools.
Date:
August 14, 2020
Category:
Digital Marketing
Social Media Marketing, Campaign