Bangladesh Commerce Bank Ltd. (BCBL) has a mission to be “A people’s Bank” and provide top-quality financial products and services to its customers. As a marketing and branding professional, I recently conducted market research on behalf of BCBL to identify areas for growth and improvement. Through this research, I discovered that BCBL could increase its brand awareness and reach among urban customers by investing more in digital marketing channels.

Client:

BCBL

Website:
Date:

March 03, 2022

Category:

Digital Marketing

01. –°hallenge

As a marketing and branding professional, I have identified a challenge in my work with BCBL. The current TTL approach is not designed with the customer in mind and does not effectively communicate the brand’s message. Additionally, the design language and social media presence are inconsistent, which affects the overall brand image.

02. Solutions

The solution is to implement a comprehensive marketing strategy that includes:

 

In addition to building BCBL’s presence in the traditional banking market, I am also supporting their expansion into the Islamic Sariah Banking sector. This includes the development of a new logo, color palette, schemes, UX, UI, typography, and brand style guide to reflect their new brand positioning and voice. I have also redesigned and developed their website to align with the new style guide, with a focus on SEO best practices to improve their visibility on search engines and attract potential customers.

 

Bcbl Islamic Banking Brand Design
03. Results
Through my efforts, I am helping BCBL achieve its mission of being “A people’s Bank” by increasing its brand awareness and reach among urban customers and delivering a cohesive and consistent brand experience for all of its customers. I am dedicated to continuously improving and innovating to provide the best possible banking experience for BCBL’s customers.