Brand Refresh, Strategy and Design

Bangladesh Commerce Bank Ltd. (BCBL) has a mission to be “A people’s Bank” and provide top-quality financial products and services to its customers. As a marketing and branding professional, I recently conducted market research on behalf of BCBL to identify areas for growth and improvement. Through this research, I discovered that BCBL could increase its brand awareness and reach among urban customers by investing more in digital marketing channels.

Client:

BCBL

Website:

bcblbd.com

Date:

March 03, 2022

Category:

Digital Marketing

01. Сhallenge

As a marketing and branding professional, I have identified a challenge in my work with BCBL. The current TTL approach is not designed with the customer in mind and does not effectively communicate the brand’s message. Additionally, the design language and social media presence are inconsistent, which affects the overall brand image.

02. Solutions

The solution is to implement a comprehensive marketing strategy that includes:

Development and management of social media platforms
Creation of social media ads and gfx animation promos
Use of conventional and digital channels to reach the target audience
Development of a new logo, color palette, schemes, UX, UI, typography, and brand style guide to reflect their new brand positioning and voice
Redesigning and development of the website to align with the new style guide

In addition to building BCBL’s presence in the traditional banking market, I am also supporting their expansion into the Islamic Sariah Banking sector. This includes the development of a new logo, color palette, schemes, UX, UI, typography, and brand style guide to reflect their new brand positioning and voice. I have also redesigned and developed their website to align with the new style guide, with a focus on SEO best practices to improve their visibility on search engines and attract potential customers.

03. Results

Through my efforts, I am helping BCBL achieve its mission of being “A people’s Bank” by increasing its brand awareness and reach among urban customers and delivering a cohesive and consistent brand experience for all of its customers. I am dedicated to continuously improving and innovating to provide the best possible banking experience for BCBL’s customers.