# Alif Meherab Consultancy (amc)

> Alif Meherab Consultancy (amc) is the boutique marketing consultancy of Alif Meherab, a marketing consultant and brand strategist based in Chattogram (Chittagong), Bangladesh. It helps businesses make clear decisions about their brand, marketing and customer experience. Clients work directly with Alif. Marketing Bee, the agency he founded, supports wider execution when needed.

- Website: https://alifmeherab.com/
- Email: write@alifmeherab.com
- Phone / WhatsApp: +880 1847-051898
- LinkedIn: https://bd.linkedin.com/in/alif-meherab
- Facebook: https://www.facebook.com/alifmeherab.markbee/
- Location: Chattogram, Bangladesh (UTC+6). Works locally and internationally (Bangladesh, United Kingdom, United States).
- Languages: English, Bangla
- Tagline: Direction for your brand. Clarity for what's next.

## Services

- Brand direction: brand research and audits, audience segmentation, positioning and differentiation, value proposition and messaging, brand personality, voice and identity direction, repositioning.
- Marketing direction: marketing audits and planning, market and competitor research, consumer behaviour insights, content strategy and storytelling, campaign and creative direction, omnichannel communication and measurement.
- Search and AI visibility: SEO, GEO (generative engine optimisation) and AEO (answer engine optimisation), search intent and content planning, site structure, local search visibility, business information consistency.
- Customer experience and digital direction: customer-journey mapping, website strategy and information architecture, UI/UX design, website design and development, enquiry and conversion journeys.
- AI and workflow direction: useful AI applications, research and content workflows, automation opportunities, tool selection and integration, human review and quality control.

## Ways to work together

- Focused consultation: explore one challenge, weigh options and set priorities.
- Strategy and project direction: build a defined strategy and guide it into branding, marketing or a digital experience.
- Ongoing advisory: review decisions, check progress and refine priorities over time.

## Approach

1. Understand: business context, research, customer insight.
2. Set the direction: positioning, priorities, roadmap.
3. Put it into practice: creative direction, coordination, delivery.
4. Review and refine: feedback, measurement, improvement.

Research methods include market research, netnography, consumer psychology and neuromarketing, with frameworks such as SWOT, STP, the BCG Matrix and customer-journey analysis.

## Experience

- Consultancy relationships: AI for All (United Kingdom), Little Hope (United Kingdom), XRComm (United States).
- Through Marketing Bee: Akij Group, PRAN, RFL, Vision Emporium, Apollo Imperial Hospitals, Chittagong Independent University, Bangladesh Commerce Bank, Khulshi Mart, Epic Properties, Escalar Global, K Bakery, Jobike, Zigzag Car, Chittagong Eye Infirmary.

## About Alif Meherab

Alif Meherab is a marketing consultant and brand strategist in Chattogram, Bangladesh, founder of Alif Meherab Consultancy (amc) and of Marketing Bee (https://marketingbeebd.com/). His work connects research, branding, consumer psychology and digital experience.

## Frequently asked questions

- Will I work directly with Alif? Yes. Consultancy engagements are led by Alif personally.
- How is amc connected to Marketing Bee? amc is the boutique consultancy for advice and strategy; Marketing Bee is the agency for broader creative, marketing and digital delivery.
- Can we start with one specific problem? Yes. Work can begin with one defined challenge and a scope that fits it.
- Do you work internationally? Yes, with organisations in the United Kingdom and United States as well as Bangladesh.